BT21 x Crocs Campaign Concept
Project Scope
Digital Design
Role
Secondary Designer
Timeline
2 Weeks
About
BT21 x Crocs is an upcoming license project between the two brands. The collaboration between the two showcase a line of limited edition products that consumers can purchase. With this collaboration in mind, it was dependent on the designers and copywriter to work together to create two different concepts of what the marketing activation could possibly look like.
The concept that I created with the copywriter aims to leverage the existing narrative of the BT21 Line friends. In their initial story, Prince Tata, travels the universe in hopes to spread love with his trusty space guardian. In doing so, they land on planet Earth where they meet the other Line friends and become pop sensations to spread love to the human Earthlings. After spreading love on planet Earth, the Line friends have now landed on Planet Crocs to capture the love of the people through their new product line.
